SP-T1 — Supplier ESG Essentials — Synthesia Scripts (v1.0)
Conventions
- One
## Scene= one Synthesia scene. Presenter scenes and screen scenes are never mixed (cheap re-cuts). VO:= spoken script (avatar).[ON SCREEN]= slide/text/graphic cue.[SCREEN CAPTURE]= ZAYAZ UI recording with VO over it.- Speaking pace assumed ~130 wpm. Word counts noted per module.
- Language: master EN. Plain words, short sentences — written for translation and non-native listeners.
- White-label variable:
[CLIENT NAME]. Brand: EcoWorld Academy standard (#2D6A4F, Arial). - Framing rule (hard): no line states or implies the client's motives or intentions. All benefits belong to the supplier.
m001 — Welcome: why you're here (target 4:00, ~510 words)
Scene 1.1 — Cold open (presenter)
[ON SCREEN] Co-brand lockup: "Brought to you by [CLIENT NAME] via EcoWorld Academy"
VO: Hello, and welcome. You're here because [CLIENT NAME] invited you to join their supplier platform, ZAYAZ. And along with that invitation, you received this: a full training programme, included at no cost to you.
Let me guess how this feels right now. One more customer demand. One more form to fill in. One more thing on top of running your actual business. If that's what you're thinking — that's fair. I'd think the same.
So here's my ask: give me thirty-five minutes to change your mind.
Scene 1.2 — What this is (presenter)
[ON SCREEN] Three short lines appearing: "Free to you · Yours to keep · Works for every client"
VO: Here's what this programme actually is. It's a set of short courses that take you from ESG beginner to ESG confident, step by step. It comes included with your invitation — you pay nothing.
And here's the part that matters most: everything you build here is yours to keep. The skills. The data. The score. None of it belongs to [CLIENT NAME]. It belongs to your company.
Suppliers who use this well strengthen their position. With this client — and with every client after them. Because the questions [CLIENT NAME] is asking you today? Every large customer you'll ever have is going to ask the same ones. You'll only have to answer once. More on that later.
Scene 1.3 — How it works (presenter)
[ON SCREEN] Journey map graphic, Tier 1 highlighted: ESG Curious → Data Gatherer → Target Setter → Impact Driver → Ecosystem Leader
VO: The programme has five tiers. Each one is a short course. Finish one, and the next unlocks. Your current tier is visible on the platform — it's a simple, public signal of how far you've come.
Right now, you're at Tier one: ESG Curious. That's not an insult, by the way. Curious is exactly the right place to start.
This first course takes about thirty-five minutes. You can pause any time and come back — nothing is lost. At the end there's a short check with ten questions. Pass it, and Tier two opens immediately.
Scene 1.4 — What we'll cover (presenter)
[ON SCREEN] Four bullets: "What ESG really means · Why clients ask · What's in it for you · Your first steps"
VO: In the next half hour, we'll do four things. First, I'll explain what ESG actually means — without the buzzwords. Second, I'll show you why your customers are asking for this. Spoiler: it's not something they invented. Third — and this is the important one — what's in it for you. Real, commercial benefits for your business. And fourth, your first practical steps on the platform.
No jargon. No lectures. No guilt trips about the planet. Just the things a busy company needs to know.
Ready? Let's take the mystery out of these three letters.
m002 — ESG without the buzzwords (target 5:00, ~640 words)
Scene 2.1 — The three letters (presenter)
[ON SCREEN] Large "E · S · G" — each letter lights up when mentioned
VO: E, S, G. Environmental. Social. Governance. Three words that sound like they were invented in a conference room — and honestly, they were. But behind the jargon, they describe things your company already does every single day. Let me prove it.
Scene 2.2 — E (presenter)
[ON SCREEN] Icons: energy bill, fuel pump, waste container, water tap
VO: E is for Environmental. Forget the abstract version. Here's the concrete one: it's your energy bill. The fuel in your vehicles. The waste container behind your building and what it costs to empty it. The water you use.
If you've ever switched supplier to get a cheaper electricity contract, or reduced waste to cut costs — congratulations, you've done environmental management. You just didn't call it that. ESG simply asks you to measure these things and write the numbers down.
Scene 2.3 — S (presenter)
[ON SCREEN] Icons: people, hard hat, handshake
VO: S is for Social. This one is about people. Your employees — how many, how safe, how fairly treated. Your safety record. Whether people get paid correctly and on time. And it reaches one step further: how you treat your own suppliers, too.
If you run a workplace where people are safe and treated decently, most of your S is already in order. Again — the work is done. What's usually missing is the documentation.
Scene 2.4 — G (presenter)
[ON SCREEN] Icons: organization chart, checklist, signed document
VO: G is for Governance. The least famous letter, and the easiest to explain. Governance means: who decides things in your company, who checks that rules are followed, and whether your paperwork matches reality. Do you have written policies? Does someone own them? If a customer asked "who is responsible for this," would there be an answer?
Small companies often have excellent governance — the owner knows everything — but nothing written down. ESG asks you to put it on paper.
Scene 2.5 — The myth (presenter)
[ON SCREEN] Text: "ESG is only for big companies" — stamped with a red "MYTH"
VO: Now, the biggest myth in this field: "ESG is for big companies, not for us." Here's why that's wrong. Big companies are required to report on their full operations — and most of their footprint doesn't sit in their own buildings. It sits in their supply chain. In companies like yours.
So the data big companies must report is supplier data. Your data. That's not a burden that trickled down by accident — it's the reason you now hold something your customers need. And things that customers need have value.
Scene 2.6 — Takeaway (presenter)
[ON SCREEN] One line: "ESG is a structured way of describing how your business already runs."
VO: So here's the one sentence to remember from this module. ESG is a structured way of describing how your business already runs. Not a new religion. Not a marketing exercise. A description — in numbers and documents — of things you mostly already do.
Next question: if it's that simple, why is everyone suddenly asking? That's where the law comes in.
m003 — Why clients ask: the law flows downhill (target 5:00, ~630 words)
Scene 3.1 — The question (presenter)
[ON SCREEN] Text: "Why now?"
VO: If your company has been running fine for twenty years, and suddenly your customers want ESG data — the obvious question is: why now? What changed?
The honest answer: the law changed. And I want to walk you through it in plain language, because once you see the chain, everything your customers ask will make sense.
Scene 3.2 — Step one: big companies must report (presenter)
[ON SCREEN] Simple diagram building step by step: [EU] → [Large company]
VO: Step one. The European Union passed rules that require large companies to report on sustainability. Not as a nice extra in a brochure — as formal reporting, audited, with legal responsibility. Just like financial accounts. If a large company reports wrong numbers, it's a real problem for them.
Scene 3.3 — Step two: their footprint is your data (presenter)
[ON SCREEN] Diagram extends: [Large company] → pie chart, largest slice labeled "Supply chain"
VO: Step two. When a large company measures its impact, something surprising shows up. Most of it — often more than three quarters — doesn't happen inside their own walls. It happens in their supply chain. In the products they buy, the transport they use, the materials that come in. In other words: in companies like yours.
So they cannot complete their own legally required report without numbers from their suppliers. Your numbers.
Scene 3.4 — Step three: responsibility flows down (presenter)
[ON SCREEN] Diagram completes: [EU] → [Large company] → [You], arrow labeled "the law flows downhill"
VO: Step three. Newer rules go one step further. Large companies aren't just asked to report on their supply chain — they're made responsible for checking it. For knowing who they buy from, and whether those companies meet basic environmental and human standards.
So when [CLIENT NAME] sends you a questionnaire, understand what's happening: the law flows downhill. Requirements land on large companies, and large companies must pass the questions on. It's not something anyone chose — it's how the system is built.
Scene 3.5 — What this means for you (presenter)
[ON SCREEN] Two columns: "Without data: harder to buy from" / "With data: easier to buy from"
VO: Here's the practical consequence, and it's worth saying plainly. For any large customer, a supplier who can deliver clean ESG data is easier to buy from. A supplier who can't is harder to buy from — more chasing, more risk, more work on their side.
You can't change the law. But you can absolutely choose which of those two suppliers you are. And that choice is exactly what this programme — and the platform you've just joined — makes easier.
That's the pressure side of the story. Now let's talk about the good part: what's in it for you.
m004 — What's in it for you (target 4:00, ~520 words)
Scene 4.1 — Setup (presenter)
[ON SCREEN] Title: "Three ways this pays you back"
VO: So far we've talked about why others ask. This module is about you. There are three concrete, commercial ways this work pays your company back. Not planet-saving in the abstract — money and business.
Scene 4.2 — Benefit one: winning and keeping business (presenter)
[ON SCREEN] Icon: trophy / tender document
VO: One: winning and keeping business. Tenders and purchasing decisions increasingly include ESG scoring — today it can decide who makes the shortlist. And notice something: you've been invited onto this platform. That means you're already inside a system your competitors may not even know exists. Every tier you climb is visible proof of maturity that a purchasing team can see without asking you a single question. In a close race between two similar offers, that proof wins deals.
Scene 4.3 — Benefit two: cheaper money (presenter)
[ON SCREEN] Icon: bank / percentage sign
VO: Two: cheaper money. Banks and insurers have started pricing risk with ESG in the equation. Companies that can show their numbers — energy, safety, governance — increasingly get better terms on loans, credit lines, and insurance. Not because bankers turned green, but because documented companies are easier to assess, and easier to assess means lower risk pricing. Your ESG file becomes a financial asset.
Scene 4.4 — Benefit three: answer once, share everywhere (presenter)
[ON SCREEN] Diagram: your company in the center, data flowing out to Client A, B, C — text "Answer once. Share everywhere."
VO: Three — and this is the one that saves you the most time. Without a platform, ESG requests arrive as endless questionnaires: every customer, their own format, every year, again. Companies drown in copy-paste.
On ZAYAZ it works differently. You build your ESG profile once. When the next customer asks, you share it — you don't rebuild it. Answer once, share everywhere. The work you do for [CLIENT NAME]'s request today becomes the answer to every similar request tomorrow.
Scene 4.5 — The honest caveat (presenter)
[ON SCREEN] One line: "This takes real effort. The point is to make the effort pay more than once."
VO: One honest thing before we move on, because I promised no sales talk. This does take real effort. Gathering data takes time. Nobody serious will tell you otherwise. The point of this programme is not to pretend the work is free — it's to make sure the work you do pays you back more than once. That's the whole design.
Next up: the number everyone will look at. Your ESG score.
m005 — Your score, and what your client sees (target 5:00, ~650 words)
Scene 5.1 — The score exists (presenter)
[ON SCREEN] Mock score dial (neutral example values, clearly labeled "Example")
VO: Everything you do on ZAYAZ feeds into one number: your ESG score. Let's demystify it completely, because a score you don't understand feels like a threat — and a score you do understand becomes a tool.
Scene 5.2 — What forms it (presenter)
[ON SCREEN] Two inputs flowing into the score: "Client assessment answers" + "Basic reporting data"
VO: At your current free tier, the score forms from two things. First, your answers to the client assessment — the questionnaire that came with your invitation. Second, the basic reporting data you enter on the platform: your fundamental environmental, social, and governance numbers.
There is no hidden ingredient. No secret judgment. No algorithm reading your website at night. What you put in is what gets scored — and where data is missing, the score simply shows that data is missing. Which brings me to the most important thing about how this works.
Scene 5.3 — Missing beats wrong, present beats missing (presenter)
[ON SCREEN] Three states: "No data" (grey) → "Data provided" (green arrow up) → "Data improving" (green arrow up)
VO: The score rewards honesty and completeness before it rewards perfection. A company that reports real numbers — even unimpressive ones — scores better than a company that reports nothing. You don't need to be a green champion to move up. You need to be documented. Improvement comes later, tier by tier. This matters, because it means your fastest score gains in the beginning come simply from filling things in.
Scene 5.4 — What the client sees (SCREEN CAPTURE — keep as separate scene for re-recording)
[SCREEN CAPTURE] ZAYAZ client dashboard, demo supplier: score + tier badge "Tier 1 — ESG Curious" visible
VO: Now let me show you exactly what [CLIENT NAME] sees — because you should never have to guess. This is the client's view of a supplier. Your score, here. Your tier badge, here — right now yours says Tier one, ESG Curious. As you complete courses and add data, this view updates. No email needed, no report to send. Your progress is simply visible.
Think about what that means. Every improvement you make quietly works for you, in front of the people who make purchasing decisions.
Scene 5.5 — The ESG Data Snapshot (presenter)
[ON SCREEN] Snapshot form preview: checklist with Have / Don't have / Don't know options
VO: Before we finish this module, one small task — five minutes, and it's the smartest five minutes in this course. It's called the ESG Data Snapshot. It's a simple inventory: we list common data sources — energy bills, fuel records, staff and safety records, waste invoices, policies, certificates — and you tick one of three boxes for each: I have this. I don't have this. I don't know.
No numbers. No documents to upload. Just an honest map of where you stand.
Here's why it's worth it: your next course, Supplier Data Foundations, reads this snapshot and builds your personal starting checklist from it. Tick the boxes now, and Tier two opens already tailored to your company — half the orientation work done before you even start.
[ON SCREEN] Button cue: "Complete your Snapshot — 5 minutes"
VO: You'll find the Snapshot right below this video. Do it now while it's fresh — then come back for the last two modules.
m006 — Your free tier: two tasks are waiting (target 4:00, ~500 words)
Scene 6.1 — Setup (presenter)
[ON SCREEN] Title: "Already included in your account"
VO: Your ZAYAZ account — the one created when you accepted the invitation — already includes two working tools, free. The client assessment, and basic ESG reporting. In this module I'll show you where they live and what they're for. I'll keep it short, because each one has its own quick-start guide that walks you through every field.
Scene 6.2 — The client assessment (SCREEN CAPTURE — separate scene)
[SCREEN CAPTURE] Navigation to the client assessment in ZAYAZ
VO: First, the client assessment. This is here. It's the questionnaire connected to your invitation — and it's the one thing on this platform with someone waiting on the other end. [CLIENT NAME] can see whether it's been completed.
If you haven't done it yet, make it your first task after this course. The quick-start guide — this one here — takes you through it in about ten minutes.
Scene 6.3 — Basic reporting (SCREEN CAPTURE — separate scene)
[SCREEN CAPTURE] Navigation to basic ESG reporting in ZAYAZ
VO: Second, basic ESG reporting. This is here. This is where your fundamental numbers live — the E, S and G basics we covered in module two. Every field you complete feeds your score. And remember the rule: present beats missing. Even partial data moves you forward.
Its quick-start guide — here — shows you exactly where each number comes from in your own paperwork.
Scene 6.4 — Pause point (presenter)
[ON SCREEN] Two buttons mock: "Client assessment quick-start" / "Basic reporting quick-start" + text "Both linked below this video"
VO: Both quick-start guides are linked directly below this video. Here's my honest recommendation: if your client assessment is still open, pause the course here and complete it first. The course will wait. The assessment shouldn't.
Done? Or noted for later? Good. Two short modules to go — let's look at the road ahead.
m007 — The road ahead: five tiers, five wins (target 4:00, ~510 words)
Scene 7.1 — The map (presenter)
[ON SCREEN] Full journey map graphic, all five tiers with names and badges
VO: Let me show you the whole journey — because knowing where a road leads makes every step easier. Five tiers. Each one a short course. Each one ends with something real: not just a certificate, but a change on the platform that your clients can see.
Scene 7.2 — Tiers one to three (presenter)
[ON SCREEN] Tiers 1–3 highlighted in sequence, one line each
VO: Tier one — ESG Curious — is this course. You finish it by passing the knowledge check at the end. It proves you understand the landscape.
Tier two — Data Gatherer. Supplier Data Foundations. You'll get your first real dataset live on the platform — guided by the Snapshot you completed in module five. This is the moment your score starts genuinely moving. You complete the tier not by watching videos, but by having real data live. Doing, not just learning.
Tier three — Target Setter. Once you have data, you can set a goal against it. We'll show you a practical way to set a credible target — one an SME can actually own and defend — and you complete the tier by registering a target on the platform.
Scene 7.3 — Tiers four and five (presenter)
[ON SCREEN] Tiers 4–5 highlighted, one line each
VO: Tier four — Impact Driver. Targets become action. You'll log a real reduction initiative with a baseline, and start showing measurable improvement — the strongest signal a supplier can send.
And tier five — Ecosystem Leader. Here's the twist: by then, you'll be asking your own suppliers the same questions your clients asked you. Because the law flows downhill — remember? — and at tier five, you're the one leading a chain, not just answering one. Very few companies get there. The ones that do stand out completely.
Scene 7.4 — Next step (presenter)
[ON SCREEN] "Next: Tier 2 — Supplier Data Foundations" with lock opening animation cue
VO: One course down after the next module's check — four to go, each unlocked by real progress, not by payment. Your only next step: finish the knowledge check in the next module, and Tier two opens immediately.
m008 — Wrap-up and knowledge check (target 3:00, ~380 words)
Scene 8.1 — The three reframes (presenter)
[ON SCREEN] Three lines appearing one by one
VO: Thirty minutes ago, this may have looked like one more customer demand. Let's close with the three ideas I hope you're taking with you.
One: this is your opportunity, not just an obligation. The skills, the data, the score — they belong to your company, and they keep working for you with every future client.
Two: the law flows downhill. Nobody invented these questions to annoy you. Requirements land on large companies, and large companies must pass them on. Understanding that removes the friction — and shows you exactly where the advantage lies for suppliers who answer well.
Three: answer once, share everywhere. The work you do here never has to be done twice.
Scene 8.2 — Housekeeping (presenter)
[ON SCREEN] Calendar icon + "Monthly live Q&A — link below"
VO: Two practical notes. Every month we run a live question-and-answer session — real people, real answers, no recording pressure. It's optional, it's free, and the link is below. And if you haven't completed your ESG Data Snapshot from module five, or your client assessment — those are your two best next moves after the check.
Scene 8.3 — The check (presenter)
[ON SCREEN] "Knowledge check: 10 questions · pass at 8 · unlimited attempts"
VO: And now, the knowledge check. Ten questions, based only on what we covered. You need eight right to pass, and you can retry as often as you like — every answer comes with a short explanation, so even a wrong answer teaches you something.
Pass it, and two things happen instantly: Tier two — Supplier Data Foundations — unlocks, and your progress becomes visible on the platform.
Good luck. I'll see you in Tier two.
[ON SCREEN] End card: EcoWorld Academy lockup + "Brought to you by [CLIENT NAME]" + "Start the knowledge check" button cue
Production notes
- Scene isolation: m005 Scene 5.4 and all m006 screen scenes are UI-dependent — recorded separately from presenter scenes so ZAYAZ UI changes trigger scene-level re-records only.
[CLIENT NAME]occurrences: m001 (×3), m003 (×1), m004 (×1), m005 (×1), m006 (×2), m008 end card. All white-label variable, per kit convention.- Framing-rule audit: no line asserts client motives. m005 Scene 5.4 and m006 Scene 6.2 state only what the client can see (a platform fact), not what they intend.
- Translation: master EN; idioms avoided by design. "The law flows downhill" is the one recurring metaphor — translators should localize it to a natural equivalent and keep it consistent across m003/m007/m008.
- Fallback texts: m001.md–m008.md derive from these scripts (VO text, screen cues converted to figure descriptions), stored at
fallback_text/SP-T1/.